Privacy Policy

Welcome to 77ad, Bangladesh's trusted online casino and sports betting platform. At 77ad, we are committed to protecting and respecting your privacy. This Privacy Policy explains in clear, formal terms how we collect, use, disclose, and safeguard your personal information when you access or use our website at https://77ad.lat and related services.

By registering an account, making a deposit, placing a bet, or otherwise using the 77ad platform, you acknowledge that you have read and understood this Privacy Policy and consent to the practices described herein. If you do not agree with any part of this policy, please discontinue use of our services. This policy applies to all users of 77ad based in Bangladesh and internationally.

To provide you with a complete, personalised, and secure betting and gaming experience, 77ad may collect the following categories of personal information:

• Identity information: full name, date of birth, nationality, and government-issued identification documents required for KYC verification.
• Contact information: email address, mobile number, and residential address (city, district, division — for example Dhaka, Chittagong, Sylhet, or Khulna).
• Financial information: payment method details (bKash, Nagad, Rocket, Upay, bank transfer), transaction history, deposit and withdrawal records.
• Technical information: IP address, device type, browser type and version, operating system, session data, and cookies.
• Behavioural information: pages visited, games played (slots, cricket betting, live casino, crash games), time spent, bet amounts, and interaction patterns.

We collect this information directly from you when you register or use our services, automatically via your device and browser when you visit our website, and from payment service partners during transaction processing.

77ad processes your personal data only for legitimate, specified purposes directly connected to the operation of our platform and the services we provide to you. Specifically, we use your information to:

• Create and manage your 77ad account, verify your identity in accordance with KYC requirements, and authenticate your login sessions.
• Process deposits, withdrawals, and all financial transactions via bKash, Nagad, Rocket, Upay, Dutch-Bangla Bank, and other supported payment channels.
• Provide customer support, respond to your queries, and resolve account-related disputes in a timely manner.
• Send transactional notifications, security alerts, and — with your explicit consent — promotional communications about bonuses, free spins, and new games.
• Comply with applicable legal obligations, prevent fraud, detect suspicious activity, and enforce our Terms & Conditions and Responsible Gaming standards.
• Analyse aggregated usage data to improve platform performance, personalise your gaming experience, and develop new features and promotions relevant to the Bangladesh market.

77ad does not sell, rent, or trade your personal information to unaffiliated third parties for their own marketing purposes. We may, however, share your data with trusted parties in the following limited circumstances:

• Service providers and technology partners who assist us in operating the platform (such as payment processors, game providers, fraud detection services, and cloud hosting providers) — these partners are contractually bound to keep your data confidential and process it only for the specific services they perform for us.
• Legal and regulatory authorities where disclosure is required by applicable law, court order, or official investigation — we will disclose only the minimum information required.
• Business successors in the event of a merger, acquisition, or sale of assets — in such cases, you will be notified before your data is transferred and becomes subject to a different privacy policy.

In all other cases, your personal information remains confidential within 77ad's internal systems and is accessible only to staff with a genuine need-to-know.

When you make a deposit or request a withdrawal using bKash, Nagad, Rocket, Upay, Visa, Mastercard, or local bank transfer (Dutch-Bangla Bank, City Bank, BRAC Bank, Islami Bank, Sonali Bank), your payment details are transmitted securely to our payment processing partners. 77ad does not store your full mobile banking PIN, card number, or bank account password on its servers. Only transaction references, amounts in BDT (৳), timestamps, and status indicators are retained for record-keeping and dispute resolution.

All financial transactions on the 77ad platform are processed in Bangladeshi Taka (BDT). Minimum deposit thresholds and withdrawal processing times are subject to our Terms & Conditions and the operating rules of the selected payment provider. We employ anti-money laundering (AML) checks where required, and users may be asked to supply additional verification documents to comply with these standards.

77ad uses cookies and similar tracking technologies (such as web beacons and local storage) to provide a smooth, personalised, and secure experience on our platform. The types of cookies we use include:

• Essential cookies: required for the platform to function correctly, including session management, security tokens, and login state. These cannot be disabled without affecting site functionality.
• Analytics cookies: allow us to understand how users navigate our site, which games attract the most engagement, and where technical issues arise — helping us continuously improve our services for Bangladesh players.
• Preference cookies: remember your site settings, preferred language, and region so you do not have to reconfigure them on every visit.

You may manage or disable non-essential cookies at any time through your browser's privacy settings. Please note that disabling certain cookies may impact the performance and availability of some features on the 77ad platform. We do not use cookies to serve third-party advertising on our site.

77ad retains your personal data for as long as your account remains active or as necessary to fulfil the purposes outlined in this Privacy Policy. Account data including identity documents and transaction records are retained for a minimum of five years following account closure, in accordance with applicable financial compliance requirements and to facilitate the resolution of any retrospective disputes or regulatory inquiries.

Once the retention period expires and no legal or regulatory basis for continued processing exists, 77ad will securely delete or anonymise your personal data so it can no longer be associated with you. You may request early deletion of non-essential data by contacting our support team, subject to our legal obligations.

As a user of the 77ad platform, you hold the following rights with respect to your personal data. To exercise any of these rights, please contact our support team at the email address provided at the foot of this page:

• Right of access: you may request a copy of the personal data we hold about you, including information on how it is being processed.
• Right to rectification: if your data is inaccurate or incomplete, you may ask us to correct or update it without undue delay.
• Right to erasure: you may request that we delete your personal data where there is no overriding legal basis for retaining it.
• Right to restrict processing: you may ask us to suspend the processing of your data in certain circumstances, for example while the accuracy of that data is being contested.
• Right to withdraw consent: where processing is based on your consent (for example, receiving promotional emails), you may withdraw that consent at any time without affecting the lawfulness of prior processing.

77ad will respond to all legitimate data rights requests within a reasonable timeframe. We reserve the right to verify your identity before fulfilling any request to protect against unauthorised access to another person's data.

77ad implements a layered, industry-standard approach to data security. Our technical and organisational measures include SSL/TLS encryption for all data in transit, encrypted storage for sensitive data at rest, strict access controls and role-based permissions for internal staff, regular security audits and vulnerability assessments, and real-time fraud monitoring systems.

While we take every reasonable precaution to protect your data, no online platform can guarantee absolute security. In the unlikely event of a data breach that affects your personal information, we will notify you promptly and take all appropriate remedial steps. We strongly encourage you to use a strong, unique password for your 77ad account and to never share your login credentials with anyone.

The 77ad platform integrates with third-party service providers to deliver a complete gaming experience. These include game software providers (such as Pragmatic Play, Evolution Gaming, Spribe, Ezugi, NetEnt, and Microgaming), payment processing partners, and platform security vendors. Each of these providers operates under its own data privacy framework, and 77ad is not responsible for their independent data practices. We recommend reviewing the privacy policies of any third-party service you interact with.

77ad does not knowingly permit third-party advertising networks to place tracking cookies on our platform, and we do not engage in cross-site behavioural advertising. Any analytics data collected is used solely to improve our own services and is not sold to data brokers or marketing agencies.

77ad is strictly an adults-only platform. Our services are intended exclusively for individuals who are 21 years of age or older. We do not knowingly collect personal data from anyone under the age of 21. If we become aware that a minor has registered an account or provided personal information, we will immediately suspend the account and delete the associated data. If you are a parent or guardian and believe that your child has registered on 77ad, please contact us immediately at [email protected] so we can take prompt action.

77ad reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or platform features. When we make material changes to this policy, we will update the "Last Updated" date at the top of this page and, where appropriate, notify registered users by email or via an in-platform notification.

Your continued use of the 77ad platform after any policy update constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your information. If you have concerns about any change made to this policy, you are welcome to contact us before continuing to use our services.